Human Mind Creative

Copywriting, editing, storytelling & strategy for humans only.

Your brand is getting lost.

It’s been overrun by an endless abyss of noise, competition, and slop.

Marketing is a mess these days. We all kind of know it, right? Without authenticity, or meaningful and enduring connections, or emotion, or genuine surprise, it’s only going to get worse… unless we embrace our humanness again.

Let’s use some punchy subheds and digestible web copy to show you why.

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It’s hard as hell to stand out.

It always was. But now, with the pressure to use generative AI for your copy needs, it’s worse than ever. Surprise! A machine designed to churn out the most expected words writes copy that’s boring, inaccurate, tonally off and (the worst part) completely ignorable. Gen AI and creatives who rely on it are not the answer.

Great marketing needs a little friction.

Effective messaging sometimes needs to zig when you expect it to zag. That’s poetry. That’s power. A nanosecond of dissonance that tickles the human brain and makes a person focus on you is often all you need, right?

Human minds crave human storytelling.

Only a human can understand not only your needs and goals but what makes you interesting and different; to tell your story in a way you never imagined. It’s a big world out there. You deserve to work with people who actually see you and what you’re about and are then able to write for your present and future customer.

Find the voice your customers connect with.

Consistent. Trustworthy. Engaging. Load-bearing elements of an effective brand, yet gen AI can never seem to get them right. A good brand voice tweaks something in your customer’s brain and sparks an emotional connection that draws them right to you.

We can fix this.

You and your customers deserve human intention, experience, understanding, and attention to detail. And since you’re a good leader, you know that the last thing you need is a machine that only tells you what it thinks you want to hear. Leave ‘good enough’ for your competition.

Wait, who’s this guy?

For now, Human Mind Creative is just me, Jeff Morris, an experienced, dependable, and very, very human copywriter and editor. My background is in storytelling so I understand the subtle ways cadence, rhythm, and word choice can poke and prod the reader in different ways. I’m good at connecting the dots (thanks, ADHD!), communicating challenging subjects, and taking the right amount of risks. I live in Vancouver, BC, Canada.

Some of my clients and employers have included: Vancouver Film School, World Cancer Day, Access Accelerated in partnership with the World Bank, the Vancouver Art Gallery, and the BC Centre for Disease Control. I work with clients of all shapes and sizes, and I have a special interest working with meaningful causes.

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Maybe we’re a good fit? Let’s find out.